Eurobest Programme Places Discovery in the Spotlight

Creative leaders Ben Priest, James Kirkham, Nigel Jones, Chris Peel, Mark van Iterson, Anne-Cecile Michaud and Nick Bailey explore the power of ideas.

This year’s eurobest sees inspiring makers and breakers from across Europe explore creativity across the continent and further afield. Through a wide range of talks and activities, speakers at this year’s eurobest will share honest accounts of their creative endeavours, in a programme featuring discussions on propaganda, pornography, pocket money, creativity and much more.

Travelling around Europe annually, eurobest reflects the culture and attitude of its host city. The rich craft heritage and creativity of the city of Antwerp, home to eurobest this year, will feed into the themes of the Festival. Sessions have been designed to inspire all who attend, helping to reflect on their current methods and discover new ones”, says Louise Benson, Festival Director of eurobest.

The Inspiration Stage brings big stories and innovative ideas to delegates of the Festival, including how propaganda can be used for peace in times of crisis, the concept of Goodvertising as a driving force in the industry, as well as a collaborative effort to write a book in an hour and mind-bending sensory musical experiments. Speakers include Nick Bailey, Chief Executive Officer and Executive Creative Director, Isobar; Mark van Iterson, Director Global Heineken Design; James Kirkham, Global Head Social & Mobile, Leo Burnett; Nigel Jones, Chief Strategy Officer, FCB and Ben Priest, Founder & Chief Creative Officer, adam&eve DDB.

With a more specialised focus, the Studio space will provide an opportunity for delegates to engage with speakers on a variety of topics ranging from brand building and social media to Artificial Intelligence. Chris Peel, Creative Director, The Martin Agency; Nick Turner, International Executive Creative Director, Razorfish; Constance Smith, Head of Social Media, Lacoste and Huw Devine, Strategist, MNSTR are among some of the names igniting lively discussions in the Arenberg Theatre.

Influenced by the visual heritage of Antwerp, the political significance of Brussels and the kaleidoscope of European creativity, the challenging programme embraces local Belgian flavour as a host of musicians, photographers, filmmakers, choreographers, designers and many more look through a creative lens at some of the biggest issues affecting Europe.

Adding to the programme, the Discovery Stage provides a space for exploring the latest concepts and ideas from a host of exciting innovators such as Miles Kempton, Sound Designer, GCRS; Jana Savic Rastovac, Executive Creative Director, McCann Belgrade; Anne-Cécile Michaud, Global Chief Strategy Officer, Havas Media Group and author Sidney Vollmer. Further interactive workshops, breakout sessions, citywide excursions, professional meet ups and portfolio reviews will provide opportunities for attendees to network and meet individuals from all facets of the industry in an environment dedicated to inspiring and educating.

eurobest – The European Festival of Creativity
Launched in 1988, eurobest is Europe’s leading annual awards competition for creative excellence in the categories of Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile, Creative Effectiveness, Healthcare and Branded Content & Entertainment. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1,800 delegates, has previously been held in Stockholm, Amsterdam, Hamburg, Lisbon and Helsinki. eurobest is organised by Lions Festivals. 


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